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40th Parallel North Preservation Brigade


Summary
The 40PNPB is a suite of sustainability-focused arts programming. While acknowledging the dread and anxiety that climate change can inspire, the Brigade uses art to make this complex issue more accessible.
I discovered that many people in the community shared feelings of anxiety and uncertainty. Rather than ignoring them, the initiative embraces these feelings in order to combat them. When it comes to design, branding for the Brigade incorporates warmth and humor into its messaging, reassuring viewers— you are not alone.
I also established partnerships with local organizations already dedicated to making sustainable choices more accessible and created opportunities for engagement between the art and their work.


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